About The Objective Assistant

The Objective Assistant offers one-off, on-demand support for the tasks you don’t want to do—or just don’t have time for. Whether it’s scheduling, researching, organizing, or dealing with some necessary evils (looking @ you holiday cards & thank you notes), you can book me by the hour (or less) to step in and get it done.

No task is too small or burdensome - what is your yuck is my yum. I love getting into the weeds and finding ways I can support you to live a happy and healthy life.

About Serena

As a Westchester, NY native, I like to think of myself as a small-town girl with the little black book of a city chick. I have been planning parties (Valentine’s Day Tea at the Field Club anyone?) and telling my parents which furniture to buy since I was a child (RIP Conran’s). My Type-A persona led me to be a college-athlete at Emory University in Atlanta, GA (running IS a sport) and later start my career at Morgan Stanley. There, I leaned into my passion for creating order out of chaos and overall organization which catapulted me back to NYC where I would spend the bulk of my career at Goldman Sachs, supporting one of the firm’s most senior bankers. Since then, I’ve had the opportunity to support HNWIs, CEOs, Founders, and leaders in the world of Venture Capital.

All this to say, I have found what lights me up - helping others quiet the noise around them so that they can focus on what lights them up.

Give me a shout!

Want to get things done? Same!

Fill out as much (or as little) info as you want and I’ll be in touch shortly.